26th July 2005

Dear Colleague,

I am writing to you to acquaint you with our new approach to communications.

I hope that you are aware of the fact that we have changed our name from the International Flight Catering Association to the International Travel Catering Association.   The reason for this is very clear.

As from the last general meeting we now welcome not only airlines and their caterers and suppliers, but also railway, ferry companies and cruise liners and their caterers and suppliers into membership and it is becoming clearer and clearer that all these sectors have very considerable synergies.

To this end, ITCA has formed a new Communication Committee and this Committee has decided that ITCA will include the following in its portfolio:

Our printed communications will be:

• A new magazine that has been completely re-vamped and will follow a brand new style and image bringing it up to date with today’s ever changing world. It will be known as “ITC” (International Travel Catering). It will be issued three times a year and will coincide with conferences and trade shows, covering the previous event and promoting the next one acting as a show catalogue.   The first issue will be available at the end of the year in time to give full details of the Valencia conference and trade show. The rate for advertising will remain as at present:   £1400 for a single full colour page insertion, £1200 each for two such insertions and £1000 each for three insertions.
• A President’s post card, sent to members and if and when applicable, to other groups in the industry bringing the latest ITCA developments.

  The electronic communications will be:

• A brand new monthly e-newsletter which will contain industry news and companies promotional (PR) information.   This promotional opportunity will be in the form of a release of up to 150 words text with or without an illustration or logo of your choice.   The cost of the advertisement will be £50 for the text plus £25 for a small picture or logo. This will be sent to all ITCA members and a database of several thousands. Please inform your PR companies.
• A communication entitled “@s It H@ppens”.   This will combine up-to-date important information to the industry and this will go out as, indeed, the title says, as it happens.
• The web site – www.itcanet.com   - this will have a variety of items easily accessed and containing articles, news and booking facilities for forthcoming conferences, trade shows and courses.

If you have any comments or questions, please do not hesitate to ask me by email and I will do my very best to clarify any points you may have.   I can be reached on willieseeman@compuserve.com.

I hope that you will help by participating in a lively correspondence with the editorial department so that we can learn and reflect on our membership’s views.

Yours sincerely

William M. Seeman