International Travel Catering Association
International Travel Catering Association
Mercury

How to win the Mercury Award

Mercury Award

Could your company be the one that takes away the coveted ITCA Mercury Award statue, or perhaps one of the Gold, Silver and Bronze awards?

The main questions on most people's minds are “What can I possibly enter?” and “How do I enter?”

You will find below step by step guidelines on entering the competition and some tips to help you on the road to being a Mercury Award winner.

Helpline is also available to assist with questions. For assistance, simply contact Association Services using our contact form.

How to win

Have you ever been put off entering the competition because you are a small company, or because your idea costs only a few pence to produce, or because you are located on a different continent? Don't be deterred - read on.

All you have to do is;

1. Enter the competition

Complete the entry form on the website – only electronic entry forms are accepted.
One form per entry. Incomplete forms will not be accepted.
Please support each entry with a photograph, ideally sent as a jpeg attachment to itca@associationservices.co.uk

The Judging Panel will need to know exactly what your entry is. Is it a food product, a software programme, an item of equipment, an onboard service, a skills training initiative? This should be clearly stated and followed by a description of how your entry focuses on Innovation, Quality in Application and Customer Satisfaction.

In order best to be evaluated by the judges it is advisable for entries to have been in commercial use for sufficient time to have resulting facts and figures.

2. Present your idea to the panel of judges

Each successful entrant will be able to occupy a maximum of 20 minutes to present their entry either in Person or by DVD / Web presentation. The presentation will be timed and the judging panel will have an additional 5 minutes to ask questions should they so wish. Entrants should provide any audio-visual material that may be required – ITCA will provide a screen and projector in the judging room.
Entrants will be allowed 40 minutes preparation time in the presentation room in advance of the pre-allocated time. This time will be notified to all entrants by the end of November 2007. The judging will take place at the Park Inn Hotel , London Heathrow on 15 & 16th January 2008.

The Judges will be looking for Innovation, Customer Satisfaction, Quality in Application.

The entry is judged on its own merits, not on style and presentation skills.

3. Come to the Mercury Award Ceremony

The winners will be announced during the ITCA 2008 Conference in Nice, France on Friday 15th February 2008.